MISSION STATEMENT

One of the largest companies in the U.S. spirits and wine industry, Pernod Ricard USA will be a leader in promoting responsible consumption of our products and, specifically, in combating underage drinking and drunk driving. Our employees, individually and collectively, will adhere to a high standard of ethical conduct in all matters, including by operating in an honest and transparent manner in all transactions, by engaging in responsible advertising and marketing of our products and by requiring a high standard of responsible conduct from all of our business partners.

CORPORATE RESPONSIBILITY INITIATIVE

By direction of the President and Chief Executive Officer, Pernod Ricard USA created a Corporate Responsibility Initiative (CRI) to help insure the company fulfills its mission in regard to the promotion of responsible consumption of beverage alcohol. The CRI is directed by a Committee on Social Responsibility composed of senior executives from administration, legal, marketing, sales, human resources and corporate communications, under the leadership of the Chief Executive Officer.

Pernod Ricard USA’s Corporate Responsibility Initiative includes, but is not limited to, the following activities:

• Develop and execute a series of responsible consumption education advertisements, free from any brand or product references, funded by the Corporation;

• Incorporate a responsible consumption message in all advertising and promotion for our brands;

• Develop and execute a dedicated, responsible consumption advertisement for each of our major brands that will appear in national media;

• Develop, promote and maintain a dedicated responsible consumption Web site – AcceptResponsibility.org - completely free of any brand or product information;

• Include responsibility messages on all corporate and brand web sites, as well as an active link to AcceptResponsibility.org;

• Comply with the DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing;

• Forgo promotions and sponsorships involving motor sports and violent sports;

• Provide support to authoritative, third-party organizations and initiatives aimed at fighting underage drinking and drunk driving;

• Promote employee compliance with the Pernod Ricard Code of Ethics, particularly with regard to their own alcohol consumption;

• Encourage our wholesaler business partners to comply with the intent and provisions of the DISCUS Code;

• Require our licensees of brand-logoed merchandise to comply with the DISCUS Retailer Marketing Code of Responsible Practices for Beverage Alcohol Brand-Logoed Apparel;

• Support appropriate legislative initiatives at the Federal, State and local levels to deter underage drinking and drunk driving;

• Utilize any other appropriate means and opportunities to demonstrate Pernod Ricard USA’s unwavering commitment to promoting social responsibility with respect to beverage alcohol consumption.

BRAND RESPONSIBILITY ADVERTISING

In addition to the Accept Responsibility campaign described on this Web site, Pernod Ricard USA also has mandated that each of its principal brands run dedicated ads that promote responsibility – not the products.

Indeed, the key brands are required to devote 20% of their total advertising buy, one of every five ads, to responsibility. These efforts, combined with the Accept Responsibility ads and Web site, comprise an annual investment by Pernod Ricard USA of more than $5 million to encourage moderation and responsibility.

The creative approach of these ads varies in terms of content and style, reflecting the personality of the different brands. The individual ads are not shown on this Web site, which is completely free of any brand images.