Thank you for visiting AcceptResponsibility.org.
Pernod Ricard USA has developed this Web site as a public service to provide information on responsibility and the consumption of alcohol beverages. AcceptResponsibility.org is intended to be a resource for adults, parents and those under 21, and will always be completely free of any information on, or promotion of, our brands.
As a leading producer, importer and marketer of spirits and wine brands in the United States, Pernod Ricard USA is proud to be part of an industry that brings enjoyment to millions of adult Americans. Indeed, wines and spirits go back to the earliest history of humankind, and are a part of nearly every culture around the globe, where they are almost always consumed in moderation.
However, we at Pernod Ricard USA are acutely aware of the potential for excessive and inappropriate consumption of our products. Adults, we firmly believe, must accept responsibility for consuming our products in a responsible manner. For anyone under 21 years of age, no consumption is appropriate or responsible. We also firmly believe alcohol education is critical – in the community, in schools and most especially by parental authority in the home.
In turn, we and our parent company – Paris-based Pernod Ricard, S.A. – recognize and accept our responsibility to operate our business in a highly ethical manner – from our employees’ behavior on and off the job, to the marketing of our products, to our ongoing commitment to increasing awareness of, and education about, responsibility when it comes to the consumption of alcohol beverages.
AcceptResponsibility.org reflects our belief in individual responsibility on the part of consumers and marketers of alcohol beverages, and is an important part of our ongoing public outreach efforts. Periodically, we will develop original content and provide updated links to information compiled by respected, third-party authorities, so please come back often to see what is new, or register to receive email updates on the availability of new content.
Sincerely,
Alain Barbet
President and CEO
Pernod Ricard USA